
Program Curriculum
Welcome to the Farm Business Mastery program, a comprehensive course designed for the modern farmer.
Over the next 12 months, you'll embark on a transformative journey, structured to cover each aspect of farm business management. From mastering the principles of leadership and mindset to delving into the intricacies of financial optimisation, this curriculum represents the culmination of decades of experience and expertise from the Farm Owner Academy team.

MASTERY OF
YOU
Month: 1 & 2
Build self-confidence, beliefs, habits and thinking like a top 20% farm business owner. Let go of the old conditioning holding you back, remove any fear restricting you and start operating at the level you know you are capable of.

EXPERT LEAD
Tracy Secombe
Thought Leader Training
Group Coaching Calls: 3x
eLearning Modules:
-
Introduction
-
How to Take Control of You
-
Fixed v Growth Mindset - Grit Exercise
-
The 6 Steps to Take Control of You
-
Set Goals
-
Have Strategies and Tactics
-
Develop Winning Habits
-
Work on Having Positive Beliefs
-
Work on your WHY
-
The Glue that Ties Everything Together: INTEGRITY
-
Conclusion

MASTERY OF
YOUR TIME
Months: 3 & 4
Discover the 11 Time Management Commandments. Set clear 10-year, 3-year, 12-month & 90-day goals and align your team to a 2-page strategic plan. Create a strong operating RHYTHM to enhance on-farm communication. Successfully run an annual planning day to create clear steps to achieve your vision.

EXPERT LEAD
Andrew Roberts
Thought Leader Training
Group Coaching Calls: 3x
eLearning Modules:
- Introduction
- Great Time Management Lessons
- Introduction to the Farm Operating System
- The Clarity Action Planner
- Define Your Company Standards
- Core Focus
- Ten Year Goals
- Three Year Goals
- Annual Audit
- One Year Goals
- 12 Month Operations Plan
- Detailed 12 Month Planning
- Quarterly Rocks
- Bricks List
- Creating Rhythm
- Compartmentalising Part 1
- Compartmentalising Part 2
- Yearly Planning Agenda
- Quarterly Planning Agenda
- Weekly Meeting Agenda
- The Stop-Doing List
- Delegate and Elevate
- Conclusion
- Useful Templates

MASTERY OF
YOUR BUSINESS
Months: 5 & 6
Discover the Farm Business Hexagon and how this is everything you need to run a great business. Uncover the 3-step process to create your core systems, saving you time, energy, money and stress. Access the 5 key tools to break through your business ceiling so you keep growing.

EXPERT LEAD
Jeremy Hutchings
Thought Leader Training
Group Coaching Calls: 3x
eLearning Modules:
- Introduction
- K.I.S.S
- Delegate
- Systems for Efficiency
- Look Forward
- Organisational Structure
- Conclusion

MASTERY OF
YOUR TEAM
Months: 7 & 8
Find & retain team members to fulfil your business's vision, use the People Analyser Tool and Learn the art of delegation! Set clear expectations to ensure all jobs get done the right way. Set your team up for success and communication secrets to start operating as a single unit.

EXPERT LEAD
Sam Johnsson
Thought Leader Training
Group Coaching Calls: 3x
eLearning Modules:
- Introduction
- Define Roles and Responsibilities
- Creating Job Descriptions
- Example Job Description: Farm Manager
- Example Job Description: Farm Hand
- Creating a Job Advertisement
- Interview Question Examples
- Employee Handbook
- The Accountability Wheel
- Have Clear Expectations
- Performance Reviews and Feedback
- Conclusion
- Useful Templates

MASTERY OF
YOUR FINANCES 1
Month: 9
Master abundant thinking. Create your Financial Scorecard. Know the key numbers & KPIs you need to track to allow you to make smarter and improved business decisions. Reduce costs and maximise profitability by performing a monthly financial audit. Discover the secrets to setting strong budgets and how this will give you firm cash flow control. Invest your money like high net-worth individuals!

EXPERT LEAD
Hayley Grosser
Thought Leader Training
Group Coaching Calls: 3x
eLearning Modules:
- Introduction
- Respect Money
- Know your Numbers
- Understand The Statements you Need to Know To Run Your Farm
- Set Up A System To Measure Your Performance
- Have a Budget
- Do a Monthly Audit
- The KPI's To Track And Targets To Aim For The Top 10
- Learn to Invest

MASTERY OF YOUR FINANCES 2
Months: 10, 11 & 12
Master abundant thinking. Create your Financial Scorecard. Know the key numbers & KPIs you need to track to allow you to make smarter and improved business decisions. Reduce costs and maximise profitability by performing a monthly financial audit. Discover the secrets to setting strong budgets and how this will give you firm cash flow control. Invest your money like high net-worth individuals!

EXPERT LEAD
Greg Johnsson
Thought Leader Training
Group Coaching Calls: 3x
eLearning Modules:
- The Basic Financial Framework
- Financial Decisions – Long term
- Financial Decisions – Medium Term
- Financial Decisions – Short Term
- Identifying and Managing Risk
Watch our program walkthrough
Hear from one of our experts, Andrew Roberts, as he walks you through Farm Business Mastery.
Course Delivery
Over 12 months, you will:
MEMBERSHIP ALSO INCLUDES
- Online eLearning
- Community Platform
- Ultimate Workbooks
- Farm Financial Benchmark
FOUNDATION MEMBER EXCLUSIVES
- Strategic Roadmap Call
- Book Club
- Weekly Training Tips
- Expert Check-Ins
SECURE YOUR FOUNDATION MEMBERSHIP TODAY
LIMITED PLACES AVAILABLE
Our Farm Business Mastery program intake begins January 2024.
Join us by September 30th and only pay for the first month as a deposit to secure your place.
All for just $997/month
Foundation Members only pay $AUD497/month
(save $500/month when you join now!)
As a Foundation Member, you will lock in a discounted monthly membership price!
LAUNCH OFFER BONUS #1
Two Tickets to the TOP Producers Workshop
2-day Workshop for working on your farm business,strategising for you business and life.
Valued at $1,990
LAUNCH OFFER BONUS #2
Productivity & Time Management Course
A 14-Day productivity & time management course designed for busy farm owners to reduce overwhelm & increase results.
Valued at $197
SECURE YOUR MEMBERSHIP
Farm Business Mastery program begins January 2024.
Join us by September 30th and only pay for the first month as a deposit to secure your place as a Foundation Member for
$AUD 497/mth ($CAD 440/mth)
That's 50% off!
PLUS receive the launch offer bonuses worth almost $2,200.
30-Day Guarantee - if the Program isn’t for you after the first 30 days, we will fully refund you.

ZERO-RISK GUARANTEE
For your added peace of mind, Farm Business Mastery comes with a 1-month guarantee period, in which you may cancel your membership without penalty.
Should you decide within this time that the Program is not right for you, or you cannot identify the value, we will happily refund you in full.
Hear what other farmers are saying
We've helped thousands of farm owners grow their business & enjoy a better life. Here are a few of their stories.

"To anyone considering joining, or who have seen the ads online and its piqued your interest - take the steps and make the phone call or join one of the programs and dip your toe in the water to get a sense of it.
If there is a feeling leading you to it, or any sort of interest, there is a reason for that - so follow your instincts"
Benita & Adam Bensch, FARM OWNERS

"It has honestly changed our lives and it will change our future generations' life. I know that if we implement the strategies that we have learnt through Farm Owners Academy, follow the process, and have our goals in place that we will achieve them and go beyond.
Prior to Farm Owners Academy, it was all work hard in order to achieve in life, whereas now we are working smarter. We have more efficiencies by having an amazing workman, it has really freed me up to spend time on the strategic side of the business. By having the right staff, the right systems, and strategies in place we can do that."
Cameron England, FARM OWNERS

"We can now make decisions financially based on tools and calculators on offer to us. Watching the KPIs improve dramatically quickly has been really exciting for us. Our business has just gotten stronger, and stronger and stronger!
What we are implementing now, and how that will look for our next generations of farmers coming through, it's really exciting. It's empowering knowing you can analyse the numbers, make measured decisions, not just decisions based only on your head or heart."
Ben & Kate Taylor, FARM OWNERS
FARM OWNERS ACADEMY
The premier farm business education & coaching provider
Farm business coaching for growth minded farming families building capability, not reliance.
Farm Owners Academy is run by farm based entrepreneurs for farm based entrepreneurs - the recognised leaders in Farm Business Education & Coaching. For over 40 years Farm Owners Academy’s leaders have helped farmers create more profit, more control & more freedom in their farm business and reconnect with the life that they went into farming for.

An established business with a proven track record that delivers consistent results

We currently benchmark $2.8 Billion worth of Agriculture Assets each year

We employ the leading business consultants and mentors in the Agriculture space
AS FEATURED ON:
Transform your farm into a high-performing business today
Improve Your Farm Business and Life to Achieve Your Goals with Our Coaching Program.
SECURE YOUR MEMBERSHIP >
Head Office
Farm Owners Academy (Little City) Little City, 1/132 Prospect Road, Prospect, SA 5082
Let’s Talk
0447 184 167
[email protected]